Traveling Vineyard is a direct selling company that sells wines to customers in the US. The company’s direct sellers are known as Wine Guides. The company was founded in 2001. In 2010 the company filed for Chapter 7 bankruptcy. In the same year 2010 Richard Libby, the current CEO, and a group of investors purchased the company and restructured it. The company has grown tremendously and as of May, 2017 it has 5000 Wine Guides in over 30 states in the US.
Wine Guides make sales by using their social networks to organize wine tasting events. The wine tasting events are free and usually occur in people’s homes. The Wine Guide will liaise with the host and assist them in preparing them for the tasting event. He/she will show the guests specific wines with an opportunity to make an order. The Wine Guide is usually taught on wine tasting allowing them to answer questions from potential customers. Unlike multi-level marketing companies, Wine Guides make their earnings only from sales not the number of people they recruit to Traveling Vineyard. This allows them to focus exclusively on selling wine without being distracted by recruiting people.
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Becoming a Wine Guide is a fulfilling experience that allows one to meet new people and earn money. Wine Guides have a flexible schedule that allows them to sell wines when they have free time. Many stay at home mothers love Traveling Vineyards because they can take care of their family and earn money when they have some free time in the afternoons or evenings.
The process of becoming a Wine Guide at Traveling Vineyard is very easy. One starts by submitting an application to Traveling Vineyard. The applicant is then paired with an experienced Wine Guide leader from their area who answers their questions and takes them to wine tasting parties. The prospect will then go to the Tasting Room where they are educated on wines and sales tactics. One then purchases a Success Kit worth $99. The success kit includes order forms, marketing materials, brochures, wine glasses, decanters and wine carrying bags. Wine Guides then purchase testing kits at $75 each. The Wine Guide will then earn a commission of between 15 and 35 percent based on their monthly sales.