When Luiz Carlos Trabuco joined Banco Bradesco in 1968 as a clerk, he was only seventeen. He never thought that he would one day be the chief executive officer of one of the largest private banks in Brazil. However, the position (CEO) was not handed to him on a silver platter. Mr. Trabuco had to work hard. He had to demonstrate to the board of directors that he shared Amador Aguiar’s (founder of Banco Bradesco) vision of creating a customer-centric institution.
Before assuming the role of CEO, Trabuco served at various senior-level positions within the bank including department director, managing director, and executive vice president. Mr. Trabuco surprised many with his unique leadership style. His strategies focused on improving the bank’s internal efficiencies, pursuing organic growth, and increasing product and service offerings.
Mr. Trabuco modernized Banco Bradesco’s communications when he established a relationship with the financial press of Brazil. This move greatly improved the bank’s recognition among consumers in Brazil. The executive also introduced a corporate university, Unibrad, that would help the bank achieve its mission. Unibrad took the top honors at the 2017 GlobalCCU Awards, as “Best Corporate University Leader of the Year.”
Read more: Bradesco begins selection of new president
Early Life and Education
Luiz Carlos was born in 1951 in Marilia. He received his first degree from the University of the Sao Paulo de Marilia. For his postgraduate studies, he attended Fundacao School of Sociology and Politics of Sao Paulo.
About Banco Bradesco S.A.
Banco Bradesco S.A. is a commercial bank headquartered in Osasco, Sao Paulo. The bank provides financial and banking products and services to companies, institutions, corporations, and individuals. It operates in two sectors; Insurance sector and Financial sector.
Insurance Group Sector – This segment provides insurance services to Bradesco’s clients through different pension plans, capitalization bond, and insurance companies. The services offered include capitalization bonds, life, automobile, health and patrimonial insurance. It also offers pension plans like corporate and individual plans, pension investment contracts and certified saving plans.
Financial Sector – The financial sector is made up of holding companies and financial institutions. These institutions are responsible for providing clients with consortium and asset management services, investment banking activities, checking and savings accounts, loans, and cash management solutions.
The History of Banco Bradesco
Banco Bradesco was established in 1943 by Amador Aguiar as Banco Brasileiro de Descontos. The bank later changed its name to Bradesco in 1988 when it merged with three of its subsidiaries – consumer credit, real estate finance and investment bank subsidiaries.
After the Brazilian military coup in the mid-1960, the country experienced a period of economic expansion, prosperity, and low inflation. Banco Bradesco took advantage of the economic growth and more than doubled its branch offices through acquisitions according to folha.uol.com.br. This included the acquisition of 17 banks throughout Brazil including 105 branch offices of INCO-Banco in 1973 and 200 branch offices of Banco da Bahia in 1967.
Today, the financial institution has continued to grow to become the third-largest bank as well as the second-largest privately held commercial bank in Brazil. It operates through a network of 5,314 branch offices and three international branches (one in New York and two in Grand Cayman). The bank also has affiliates and financial subsidiaries in Hong Kong, Tokyo, Mexico, Bueno Aires, Grand Cayman, Luxembourg, and London.